As applications across robotics, medical equipment, and industrial automation grew more specialised, we saw a clear pattern: standard encoder catalogues were no longer enough. Customers needed solutions shaped around their exact requirements — not the other way around.
We evolved our development approach to enable genuine engineer-to-engineer collaboration, with the flexibility to make precise adjustments quickly. At the same time, we expanded our absolute linear encoder range — a category where demand had been building steadily — and reinforced our position in high-accuracy angle encoders, where precision requirements are most demanding.
The result is a portfolio that spans the full range of motion sensing needs, with the agility to go beyond it when the application calls for something more.
Approach | Engineer-to-engineer dialogue replaces catalogue selection |
New launch | Absolute linear encoders addressing growing market demand |
Core strength | High-accuracy angle encoders for precision-critical applications |
Outcome | Faster development cycles, fewer compromises for customers |
